If most people in a society use the scientific method for decision-making, then telling stories will not persuade them – they will demand evidence. In that case, bullshit artists and storytellers will not have much influence. It is then profitable to learn to provide evidence, which is positively correlated with learning to understand and use evidence. If young people respond to incentives and want to become influential in society (get a high income and social status), then young people will learn and use the scientific method, which reinforces the demand for evidence and reduces the demand for narratives.
If most people are not scientifically minded, but believe stories, then it is profitable to learn to tell stories. The skilled storytellers will be able to manipulate people, thus will gain wealth and power. Young people who want to climb the social and income ladder will then gravitate towards narrative fields of study. They will not learn to understand and use evidence, which reinforces the low demand for evidence.
Both the scientific and the narrative society are self-reinforcing, thus there is a coordination game of people choosing to become evidence-users or storytellers. Note that using the scientific method does not mean being a scientist. Most researchers who I have met do not use science in their everyday decisions, but believe the stories they read in the media or hear from their friends. I have met Yale PhD-s in STEM fields who held beliefs that most people in the world would agree to be false.
One signal of not thinking scientifically is asking people what the weather is like in some place one has not visited (I don’t mean asking in order to make small talk, but asking to gain information). Weather statistics for most places in the world are available online and are much more accurate than acquaintances’ opinions of the weather. This is because weather statistics are based on a much longer time series and on physically measured temperature, rainfall, wind, etc, not on a person’s guess of these variables.