There is a class of books that is marketed as popular science, but have the profit from sales as their only goal, disregarding truth. Easily visible signs of these are titles that include clickbait keywords (sex, seduction, death, fear, apocalypse, diet), controversial or emotional topics (evolution, health, psychology theories, war, terrorism), radical statements about these topics (statements opposite to mainstream thinking, common sense or previous research), and big claims about the authors’ qualifications that are actually hollow (PhD from an obscure institution or not in the field of the book). The authors typically include a journalist (or writer, or some other professional marketer of narratives) and a person that seems to be qualified in the field of the book. Of course these signs are an imperfect signal, but their usefulness is that they are visible from the covers.
Inside such a book, the authors cherry-pick pieces of science and non-science that support the claim that the book makes, and ignore contradicting evidence, even if that evidence is present in the same research articles that the book cites as supporting it. Most pages promise that soon the book will prove the claims that are made on that page, but somehow the book never gets to the proof. It just presents more unfounded claims.
A book of this class does not define its central concepts or claims precisely, so it can flexibly interpret previous research as supporting its claims. The book does not make precise what would constitute evidence refuting its claim, but sets up “straw-man” counterarguments to its claim and refutes them (mischaracterising the actual counterarguments to make them look ridiculous).
Examples of these books that I have read to some extent before becoming exasperated by their demagoguery: Sex at dawn, Games people play.