At a public swimming pool, the clocks on the wall are usually small, far and hard to see through droplet-covered goggles. The clock is relevant for planning to finish by a certain time and for tracking one’s speed (lap time). A solution is to use a projector to show a large clock on the ceiling, or to draw the numbers on the ceiling with a laser – essentially a programmed pointer.
The ceiling is also an untapped advertising display space, not just at swimming pools and gyms, but in any building. Ceiling ads are more valuable in swimming pools, gyms and yoga studios than in most other structures, because people doing backstroke, bench press or fish pose are facing the ceiling, which is not the case in a majority of buildings.
The floor is also mostly unused ad space. Projecting ads on the floor is not as useful as the ceiling, because people walking through the projector beam block the display.